One of the biggest sports retailers in the world has converted their B2B wholesale experience to be almost entirely digital – replacing the vast majority of their physical collection (more than 10,000 items per season) with 3D samples.
The importance is determining the end use, the level of detail needed and the number of garments that you require. When working with high quantities or internally for approval – which is the case for several of these use cases – a lower quality garment will often suffice. Support sourcing process and prepare for manufacturing.Virtual sampling: sharing samples of finalised design throughout your organisation.Fitting: aligning digital patterns to digital fitting models.Design process: Having your design department work with 3D, for design review purposes (which can be done internally or externally).
In our experience, the primary uses of 3D have been: You may already have evaluated one or more possible use cases for 3D within your business, but the possibilities might be much broader than you think. Similarly, a 3D fashion sample used in the early design stages can be lower in detail and fidelity than a 3D sample used in marketing campaigns or B2C ecommerce.
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In our 20 years of being active in the fashion innovation scene, we have had lots of questions from brands that are either starting out, or scaling up, so we want to use this article to help you distinguish the different use cases for 3D, narrow down your specific needs, and turn what might seem like a mountain into a series of smaller, more manageable steps. But if you ask the right questions and determine the specific areas of your workflow that need innovation, it really is not rocket science. Starting a 3D fashion journey, or scaling up your current efforts might seem like a daunting task. Whether a brand needs to lay the foundation for their new workflow, or have already realised its potential and are ready to scale up. Luckily, solutions providers and innovative companies are at the ready to showcase the true power of digital. It is only when physical is no longer an option, that brands suddenly need to reinvent their workflow. Pencils, paper and physical samples are still the norm for many. Even though digitisation in the fashion industry has been around for quite a while, a lot of brands have been set in their ways. These dire times, where we are all forced to work remotely and shy away from physicality as much as possible, are causing the industry to realise the value of 3D fashion.